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2024 Bascom 163A0427

Product Management

Senior Director, Product Analytics

Location New York, New York, United States

Status Full-Time


Peloton is looking for a Senior Director, Product Analytics to lead the Product Analytics team, reporting to the Senior Vice President of Product. As a user-centered, outcomes-driven Product organization, Peloton relies on the Product Analytics team to deliver strategic insights, reporting capabilities, and A/B testing to inform our direction, roadmap, and resource allocation. 

The Senior Director, Product Analytics will lead our ~15 person team of analysts and data scientists to ensure we have the right data infrastructure and tooling, strong data and insight deliverables (include self-serve product dashboarding), and an engaged, growing, and high performing team. This role also sits on the SVP Product’s leadership team and provides a key voice of user and business insight into strategic conversations and business prioritization. 

The ideal candidate combines outstanding business acumen and communication skills with solid analytical skills, with experience managing and developing teams of analysts and data scientists.\


Product Analytics infrastructure

    • Implement effective, flexible, issue-identifying data collection system for Product key events as a platform for Product Analytics. Interface cleanly with centralized data warehouses. Establish anomaly detection and other data hygiene systems
    • Choose modern, valuable tooling for Product Analytics and split (A/B) testing. Stay on top of new offerings to upgrade the team's capabilities over time, including using LLMs to increase team effectiveness. Translate new software capabilities into training for analytics and PMs 
    • Develop a strategic Product Analytics strategy and roadmap, consulting with your leaders and cross-functional partners
    • Ensure company and focus areas KPIs are well defined and tracked 
    • Align processes and thinking across Product Analytics and User Experience Research to ensure product leaders receive comprehensive and consistent insights from the two sources
    • Partner with PM, Legal, and other key partners to establish product data standards, including data ethics, data quality, and data governance

Team deliverables

    • Automate and distribute key dashboards for leaders and teams to better run the business and understand user context
    • Provide systems and resources for PMs to cleanly pull datasets themselves and create their own reports (currently in Looker and Amplitude). Your team creates leverage by supporting PMs to solve important problems themselves, with guidance
    • Deliver effective A/B testing. Your team supports simple A/B testing by PMs themselves and/or implements complex tests alongside PMs. Tests themselves are well designed to deliver actionable insights
    • Deliver high value insights and actionable recommendations via your team's product analysis and executive summaries. Present to leadership regularly
    • Provide strategic guidance for Product strategy, informed by deep user and business understanding. Advise on which questions to ask. Use tools such as KPI trees to identify and recommend high leverage product areas

Team development

    • Manage an engaged, successful team of ~15 product analytics and managers
    • Coach and grow your leaders to be strategic partners for their areas (Ecommerce, App, Connected Fitness), delivering proactive guidance on key product and user insights that drive the business
    • Ensure growth-minded culture and learning capabilities that support your entire organization's development and skill building, including industry scientific capabilities such as statistical modeling, exploratory data analysis, and causal inference 
    • Continuously enhance your own knowledge of product analytics frameworks and best practices,- (in a world of quickly evolving LLMs/machine learning and general new approaches to problem solving).
    • Implement team learning and implementation of these new approaches
    • Champion a data- and outcome-driven culture inside and outside your team
    • Continuously maintain and uplevel high performance standards across your team


  • BA/BS degree, preferably in a technical field
  • 10+ years of experience in data science and statistics in digital companies, with significant experience in the product and user behavior domain. 
  • 4+ years of experience building, managing and leading analytics and data science teams
  • Deep understanding of how Product Analytics can support the product development lifecycle every stage
  • Infrastructure and Tooling
    • High proficiency in Python, R, SQL, and other data science tools/frameworks
    • Experience with self-service analytics tools (e.g. Amplitude, Mixpanel) and BI tools (e.g. Looker, Tableau, PowerBI)
    • Experience working with ML in low and high value situations. Bonus: used ChatGPT to run analyses
    • Experience setting up different experimentation systems with a perspective on where the field is evolving
    • Experience partnering with centralized data systems
    • Experience establishing data governance, ethics, and quality
  • Deliverables
    • Track record of providing valuable insights that shape the product roadmap and business, with measurable outcomes on user growth, engagement, satisfaction, and business impact
    • Trusted partner to product and business leaders, included in strategic conversations 
  • Team
    • Experience leading embedded teams (vs. a central service function) that partner throughout the product development lifecycle 
    • Examples of growing talent internally from successful IC to successful zone leader 
  • Proactive, thoughtful, and highly organized self-starter; thrives in ambiguity and solving open-ended problems without a clear right answer
  • Excellent communication and collaboration skills required; role involves building positive relationships and communicating complex concepts effectively across the organization



The base salary range represents the low and high end of the anticipated salary range for this position based at our New York City headquarters. The actual base salary offered for this position will depend on numerous factors including individual performance, business objectives, and if the location for the job changes. Our base salary is just one component of Peloton’s competitive total rewards strategy that also includes annual equity awards and an Employee Stock Purchase Plan as well as other region-specific health and welfare benefits.

As an organization, one of our top priorities is to maintain the health and wellbeing for our employees and their family. To achieve this goal, we offer robust and comprehensive benefits including:
- Medical, dental and vision insurance
- Generous paid time off policy
- Short-term and long-term disability
- Access to mental health services
- 401k, tuition reimbursement and student loan paydown plans
- Employee Stock Purchase Plan
- Fertility and adoption support and up to 18 weeks of paid parental leave 
- Child care and family care discounts
- Free access to Peloton Digital App and apparel and product discounts
- Commuter benefits and Citi Bike Discount
- Pet insurance and so much more!
Base Salary Range
$248,500—$323,100 USD


Peloton (NASDAQ: PTON), provides Members with expert instruction, and world class content to create impactful and entertaining workout experiences for anyone, anywhere and at any stage in their fitness journey. At home, outdoors, traveling, or at the gym, Peloton brings together immersive classes, cutting-edge technology and hardware, and the Peloton App with multiple tiers to personalize the Peloton experience [with or without equipment]. Founded in 2012 and headquartered in New York City, Peloton has millions of Members across the US, UK, Canada, Germany, Australia, and Austria. For more information, visit

At Peloton, we motivate the world to live better. “Together We Go Far” means that we are greater than the sum of our parts, stronger collectively when each one of us is at our best. By combining hardware, software, content, retail, apparel, manufacturing, Member support, and so much more, we deliver an exhilarating fitness experience that unlocks our members' greatness. Join our team to unlock yours.

Peloton is an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws. Equal employment opportunity has been, and will continue to be, a fundamental principle at Peloton, where all team members, applicants, and other covered persons are considered on the basis of their personal capabilities and qualifications without discrimination because of race, color, religion, sex, age, national origin, disability, pregnancy, genetic information, military or veteran status, sexual orientation, gender identity or expression, marital and civil partnership/union status, alienage or citizenship status, creed, genetic predisposition or carrier status, unemployment status, familial status, domestic violence, sexual violence or stalking victim status, caregiver status, or any other protected characteristic as established by applicable law. This policy of equal employment opportunity applies to all practices and procedures relating to recruitment and hiring, compensation, benefits, termination, and all other terms and conditions of employment.  If you would like to request any accommodations from application through to interview, please email:

Please be aware that fictitious job openings, consulting engagements, solicitations, or employment offers may be circulated on the Internet in an attempt to obtain privileged information, or to induce you to pay a fee for services related to recruitment or training. Peloton does NOT charge any application, processing, or training fee at any stage of the recruitment or hiring process. All genuine job openings will be posted here on our careers page and all communications from the Peloton recruiting team and/or hiring managers will be from an email address. 

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