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2024 Bascom 163A0427


Senior Director, Product Marketing

Location New York, New York, United States

Status Full-Time


Peloton is looking for a Senior Director of Product Marketing to influence the product pipeline and contribute to the go-to-market plan for our unique hardware, software and app products. The Senior Director will be responsible for leading a team focused on Connected Fitness (Bike, Tread, Row & Guide) and App (Free App, AppOne and App+) and will help translate core consumer needs from a product and content perspective into actionable strategies and executions. This person will function as a player-coach who can comfortably toggle between the C-suite and be alongside the team executing strategies and tactics.


  • Develop positioning, pricing and target audience strategies for hardware and app products
  • Deeply understand Peloton’s current target audience and help define future growth audiences and champion their needs with the Product & Content teams
  • Clearly communicate business plans to senior leadership
  • Provide a feedback loop from the consumer to the product team to inform the product roadmap
  • Work closely with the Product, Content, Integrated Marketing and Growth teams to design strategies that grow and retain Peloton hardware and app members in the US and abroad
  • Work with Integrated Marketing to ensure product launch moments fall within holistic campaigns for a consumer first experience
  • Influence the Content team on evolution of key content for App consumers to drive acquisition and retention among core audiences
  • Test and optimize product merchandising and language across product landing pages, app store maintenance to drive highest conversion


  • 12+ years in Product Marketing
  • Experience in hardware and software a plus
  • Minimum of 10 years experience in people leadership, ideally over a large, multi-functional team
  • Must be a killer creative with ability to understand data and leverage it to design smart consumer facing communications
  • Experience working on applications offered in app stores
  • Experience with e-commerce and or fitness services a plus
  • Deep understanding of product analytics and ability to analyze complex data sets
  • Knowledge of, and comfort level with, reporting suites such as Looker, Amplitude, Google Analytics, etc.required
  • Excellent written and verbal communication skills
  • Ability to craft high quality presentations
  • Experience with products that have an international footprint a plus



The base salary range represents the low and high end of the anticipated salary range for this position based at our New York City headquarters. The actual base salary offered for this position will depend on numerous factors including individual performance, business objectives, and if the location for the job changes. Our base salary is just one component of Peloton’s competitive total rewards strategy that also includes annual equity awards and an Employee Stock Purchase Plan as well as other region-specific health and welfare benefits.

As an organization, one of our top priorities is to maintain the health and wellbeing for our employees and their family. To achieve this goal, we offer robust and comprehensive benefits including:
- Medical, dental and vision insurance
- Generous paid time off policy
- Short-term and long-term disability
- Access to mental health services
- 401k, tuition reimbursement and student loan paydown plans
- Employee Stock Purchase Plan
- Fertility and adoption support and up to 18 weeks of paid parental leave 
- Child care and family care discounts
- Free access to Peloton Digital App and apparel and product discounts
- Commuter benefits and Citi Bike Discount
- Pet insurance and so much more!
Base Salary Range
$248,500—$323,100 USD


Peloton (NASDAQ: PTON), provides Members with expert instruction, and world class content to create impactful and entertaining workout experiences for anyone, anywhere and at any stage in their fitness journey. At home, outdoors, traveling, or at the gym, Peloton brings together immersive classes, cutting-edge technology and hardware, and the Peloton App with multiple tiers to personalize the Peloton experience [with or without equipment]. Founded in 2012 and headquartered in New York City, Peloton has millions of Members across the US, UK, Canada, Germany, Australia, and Austria. For more information, visit

At Peloton, we motivate the world to live better. “Together We Go Far” means that we are greater than the sum of our parts, stronger collectively when each one of us is at our best. By combining hardware, software, content, retail, apparel, manufacturing, Member support, and so much more, we deliver an exhilarating fitness experience that unlocks our members' greatness. Join our team to unlock yours.

Peloton is an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws. Equal employment opportunity has been, and will continue to be, a fundamental principle at Peloton, where all team members, applicants, and other covered persons are considered on the basis of their personal capabilities and qualifications without discrimination because of race, color, religion, sex, age, national origin, disability, pregnancy, genetic information, military or veteran status, sexual orientation, gender identity or expression, marital and civil partnership/union status, alienage or citizenship status, creed, genetic predisposition or carrier status, unemployment status, familial status, domestic violence, sexual violence or stalking victim status, caregiver status, or any other protected characteristic as established by applicable law. This policy of equal employment opportunity applies to all practices and procedures relating to recruitment and hiring, compensation, benefits, termination, and all other terms and conditions of employment.  If you would like to request any accommodations from application through to interview, please email:

Please be aware that fictitious job openings, consulting engagements, solicitations, or employment offers may be circulated on the Internet in an attempt to obtain privileged information, or to induce you to pay a fee for services related to recruitment or training. Peloton does NOT charge any application, processing, or training fee at any stage of the recruitment or hiring process. All genuine job openings will be posted here on our careers page and all communications from the Peloton recruiting team and/or hiring managers will be from an email address. 

If you have any doubts about the authenticity of an email, letter or telephone communication purportedly from, for, or on behalf of Peloton, please email before taking any further action in relation to the correspondence.

Peloton does not accept unsolicited agency resumes. Agencies should not forward resumes to our jobs alias, Peloton employees or any other organization location. Peloton is not responsible for any agency fees related to unsolicited resumes.

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