Enterprise Information Technology (EIT)
Marketing Automation Specialist
ABOUT THE ROLE
We are seeking a hardworking and experienced Marketing Automation Specialist to join our multifaceted marketing technology team. As a Marketing Automation Specialist, you will play a meaningful role in developing, implementing, and optimizing marketing automation strategies using the Braze platform. You will collaborate closely with cross-functional teams including marketing, design, and development to implement effective and personalized customer engagement.
YOUR DAILY IMPACT AT PELOTON
- Collaborate with the marketing teams, functional leads and business partners to understand their requirements and translate them into effective marketing automation strategies using Braze
- Solution, implement, and maintain marketing automation workflows, campaigns, and programs using Braze's platform
- Build sophisticated audience segments based on various criteria, ensuring detailed targeting and personalization
- Analyze marketing data and provide valuable insights and recommendations for improving marketing strategies
- Collaborate with designers and content creators to ensure consistent branding and user experience across marketing campaigns
- Conduct A/B testing and optimization of marketing automation workflows to improve campaign performance and conversion rates
- Supervise and analyze marketing automation metrics and provide insights and recommendations for continuous improvement
- Stay up to date with industry trends, standard processes, and new features within marketing automation platforms, particularly Braze
- Collaborate with cross-functional teams to ensure compliance with data privacy regulations (e.g., CAN-SPAM, GDPR, CCPA) in marketing automation practices
- Write and optimize liquid logic for dynamic content rendering and personalization within Braze (templates, In-app, SMS etc.)
- Customize templates, content blocks, and campaigns/canvas within the Braze platform
- Assist in troubleshooting and resolving technical issues related to marketing automation tools and integrations
YOU BRING TO PELOTON
- Bachelor's degree in Computer Science, Marketing, or a related field
- 3+ years of experience in developing and implementing marketing automation strategies using the Braze platform (formerly Appboy) or similar platforms
- Expertise in audience segmentation, with the ability to define and implement sophisticated targeting strategies based on customer behavior, preferences, and data insights
- Familiarity with CRM systems and integration with marketing automation tools
- Experience in data analysis and reporting using tools like Google Analytics or similar analytics platforms
- Proficient with data privacy regulations and best practices in marketing automation
- Experience with A/B testing and campaign optimization techniques
- Great analytical skills with the ability to interpret data, identify trends, and derive concrete insights
- Familiarity with Braze APIs and SDKs for web and mobile app integrations
- Proven ability to write code logic for dynamic content personalization
- Experience in crafting and customizing email templates, content blocks, and landing pages within marketing automation platforms
- Excellent problem-solving skills and the ability to troubleshoot technical issues related to marketing automation implementation
- Great communication skills and the ability to collaborate effectively with cross-functional teams
- Certification in Braze or other marketing automation platforms
- Experience with marketing automation platforms such as Braze, Marketo, Salesforce Marketing Cloud, Sailthru or Iterable
- Knowledge of SQL for data manipulation and extraction
- Experience with mobile app development and SDK integration
Base Salary: $81,800.00 to $106,400.00
The base salary range represents the low and high end of the anticipated salary range for this position based at our New York City headquarters. The actual base salary offered for this position will depend on numerous factors including individual performance, business objectives, and if the location for the job changes. Our base salary is just one component of Peloton’s competitive total rewards strategy that also includes annual equity awards and an Employee Stock Purchase Plan as well as other region-specific health and welfare benefits.
As an organization, one of our top priorities is to maintain the health and wellbeing for our employees and their family. To achieve this goal, we offer robust and comprehensive benefits including:
- Medical, dental and vision insurance
- Generous paid time off policy
- Short-term and long-term disability
- Access to mental health services
- 401k, tuition reimbursement and student loan paydown plans
- Employee Stock Purchase Plan
- Fertility and adoption support and up to 18 weeks of paid parental leave
- Child care and family care discounts
- Free access to Peloton Digital App and apparel and product discounts
- Commuter benefits and Citi Bike Discount
- Pet insurance and so much more!
Peloton provides Members with expert instruction, world-class content and the fitness industry's leading music library to create impactful and entertaining workout experiences for anyone, anywhere and at any stage in their fitness journey. At home, outdoors, traveling, or at the gym, Peloton offers an immersive and personalized experience [with or without equipment]. Access Peloton content via the Peloton Bike, Bike+, Tread, Guide, Row or the Peloton App, now with multiple membership tiers. Founded in 2012 and headquartered in New York City, Peloton has a highly engaged community of nearly 7 million Members across the US, UK, Canada, Germany, and Australia.
Peloton is an equal opportunity employer and committed to creating an inclusive environment for all of our applicants. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. If you would like to request any accommodations from application through to interview, please email: firstname.lastname@example.org
Please be aware that fictitious job openings, consulting engagements, solicitations, or employment offers may be circulated on the Internet in an attempt to obtain privileged information, or to induce you to pay a fee for services related to recruitment or training. Peloton does NOT charge any application, processing, or training fee at any stage of the recruitment or hiring process. All genuine job openings will be posted here on our careers page and all communications from the Peloton recruiting team and/or hiring managers will be from an @ onepeloton.com email address.
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